"We make a strong commitment to customers' safety and happiness by providing
human-centered products and services with breakthrough innovation.
Furthermore, we achieve sustainable and solid growth and goal of contributing to our society.

Corporate Philosophy

Pursue Customer Safety and Happiness

Society Contribution

Sustainable and solid growth

Customer-centric, Innovative Product and Service

Most Innovative and Respected Korean Automotive Company

"Most Innovative and Respected Korean Automotive Company"
This is our new vision for us to make together by implementing management philosophy (Core purpose) and
confronting new challenge.

Innovative

Company that provides differentiated products and customer-satisfying services by bringing these innovations, Technology Innovation for Human and environment, Customer Innovation that goes beyond customers' needs and expectations, and Service Innovation that drives customer's choices .

Respected

Company that gives utmost satisfaction to stakeholders including shareholders, employees and business partners through mutual respect, collaboration along with mutual growth, which results in becoming respected company that receives great admirations from stockholders, employees, business partner and all the interested parties as well!

Korean

Company that hands down glorious heritage and introduces innovative way, Company that eventually makes its prestige soar as of a Korean automotive firm in global market!

The principles by which we will conduct our business

-In other words our core values that must guide all our actions while striving to achieve our goals.